Her Universe Launch The "Year of the Fangirl" Campaign for 2013

I love Her Universe products for the simple fact that most of the geek clothes I own are tailed for men's bodies. However, thanks to Ashley I can rock my Princess Leia hoodie or similar attire to show off my shape & geekyness. Do you have a favorite Fangirl? Show your love by nominating them:

Ashley Eckstein, the voice of Ahsoka Tano on the television series, Star Wars: The Clone Wars, and founder of Her Universe™, the groundbreaking sci-fi apparel line for fangirls, announced today a very special year-long campaign to highlight and recognize one of the fastest growing and important segments of the sci-fi/fantasy/pop culture audience...women. Geek Girls, as they sometimes are affectionately known, can be found in every walk of life and beginning today, HerUniverse.com will shine the spotlight on a different fangirl every day showing their diversity, dreams and interests. Featured fangirls will be selected from submissions by way of fans and a team of 5 fangirl contributors, personally picked by Eckstein, who will be searching across the U.S. and the world for individual stories of every day female fans. 

"From day one, it's been very important to me to make Her Universe a positive and supportive community for fangirls," said Ashley Eckstein. "I've traveled the nation over the past 2 ½ years with Her Universe and I have been inspired by so many amazing women. There are several great outlets that highlight fangirl celebrities and pop culture news but I wanted to create a place where we will share the stories of everyday women who are proudly letting their geek flag fly! If she considers herself a fangirl, we want to hear her story!"

Eckstein is encouraging fans to submit their choice for a "fangirl of the day" on the Her Universe website. Fangirls of any age can be nominated and profiled; however, fangirls under the age of 13 must be nominated by their parent or guardian. Starting today, the fangirl form can be found on the Her Universe website (www.heruniverse.com) with questions to be filled out about the female fan to be profiled. Once completed, individuals can submit the form on the site, and attach a photo (optional). Each day, Eckstein and the fangirl volunteers, will spotlight a "fangirl of the day" on the Her Universe website and its social media platforms.

The Geek Girl contributors Eckstein has assembled for this project reflects the variety and creative nature of the fangirl community:

Tricia Barr - a professional engineer, author, and founder of FANgirl Blog, which focuses on discussing Star Wars, strong female characters, and storytelling.

Erin Kelahan - a longtime sci-fi/fantasy fangirl and passionate supporter of Her Universe and fangirls everywhere. Erin's goal in life is to help as many people as possible find and embrace their inner geek.

Amy Ratcliffe - a freelance writer, Star Wars enthusiast, twitter addict and all-around geek who enjoys most things sci-fi and fantasy. Amy has written about comics, cosplay, conventions, and other topics around the internet and in print.

Victoria Schmidt - a veteran cosplayer "Scruffy Rebel," and co-founder of the geek girl fashion and style blog, "Set To Stunning." A geek fashion trendsetter who has spent her life devoted to a broad range of fandoms.

Lillian Skye - a Star Wars fan since before she could hold a lightsaber, now a junior in high school, Lillian writes for a student run publication published weekly by the Tampa Bay Times and has her own blog for geek chic Star Wars fans called "Fangirls in the Force."

The "Year of the Fangirl" campaign officially launches today, February 25th, on www.heruniverse.com but additional elements and opportunities for Geek Girls will be added throughout the year, including a very special event in coordination with San Diego Comic Con. More information will follow soon.

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Tokidoki Announces New Collectible Phonezies

Tokidoki is one of my favorite brands for their uniquely fun and ridiculous character designs. I am a sucker for their products, everything from sweatshirts to toys, and especially their line of Marvel cell phone charms. (I admittedly bought countless secret boxes until I had them all). Now here are even MORE irresistible accessories for me to collect:

Tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to introduce its first-ever collectable character Phonezies; fun accessories for smart phones.

Tokidoki ‘s most popular characters now have a new place to sit.  Each Phonezie is .75” PVC plastic sold in a blind Mylar envelope promoting collectability of all 12 characters.  MSRP is $3.95

Phonezies are available now at specialty stores nationwide, tokidoki ‘s LA store and tokidoki.it.

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Super Bowl Movie Ads for IRON MAN 3 and THE FAST & FURIOUS 6 Rank High

IRON MAN 3 and THE FAST & FURIOUS 6 Super Bowl advertisements scored big. In a targeted survey of  nearly 3,000 active moviegoers conducted by MovieTickets.com, IRON MAN 3 rated as the #1 movie-related Super Bowl commercial most remembered; and the spot for THE FAST & FURIOUS 6 most convinced moviegoers to see it in theaters when released.

MovieTickets.com, the leading global provider of advance movie ticketing, conducted a survey of active moviegoers to rank the most effective movie commercials aired during yesterday’s broadcast of the Super Bowl. The survey targeted actual moviegoers to determine which spot cut through the media clutter, and how effective those commercials were at convincing viewers to buy tickets.

Of the nearly 3,000 MovieTickets.com registered users that were surveyed, 65% said they watched the entire game from kick off to the end.  Of those that watched the entire game, MovieTickets.com collected the following data which includes data about social media usage and YouTube:

What movie ads made it through the media clutter?

·         The commercial for Iron Man 3 was the most remembered, with 79% saying they remembered seeing the ad during the game followed closely by the commercial for The Fast & Furious 6 (77%). The complete list is below:

Iron Man 3 – 79%

The Fast & Furious 6 – 77%

Star Trek Into Darkness – 69%

Oz The Great and Powerful – 68%

World War Z – 48% 

·         Men remembered the commercial for Iron Man 3 most, followed closely by The Fast & Furious 6.

·         Women also remembered Iron Man 3 most, followed closely by The Fast & Furious 6.

·         The commercial for The Fast & Furious 6 (84%) and Iron Man 3 (82%) nearly tied for the top spot of most remembered by those under the age of 25.

·         The adults age 25+ had a little different view from the under 25 crowd with Iron Man 3 (74%) followed closely by The Fast & Furious 6 (70%). 

·         Among the women under 25 years of age that took the survey, the commercial for Iron Man 3 and The Fast & Furious 6 (74%) tied for the most remembered movie advertisement.

·         Among the men under 25 years of age that took the survey, the commercial for The Fast & Furious (86%) and Iron Man 3 (84%) was the most remembered movie advertisement.

What movie commercial was most effective at encouraging the viewers to see the film in the theaters?

·         The Fast & Furious 6 was the most effective movie advertisement.

·         The Fast & Furious 6 had the highest effectiveness among the men in encouraging them to see the movie in the theater

·         The Fast & Furious 6 had the highest effectiveness among the females in encouraging them to see the movie in the theater

·         The Fast & Furious 6 had the highest effectiveness among the population under the age of 25 in encouraging them to see the movie in the theater

·         Iron Man 3 had the highest effectiveness among the adults 25 years of age and older in encouraging them to see the movie in the theater

Mobile Apps & Social Media Participation

The topic of the new Star Trek Into Darkness mobile app was a favorite among MovieTickets.com survey respondents. Overall, only 3% of survey respondents that watched the entire game also downloaded the new Star Trek Into Darkness app.

·         No Surprise. The app was downloaded more by the under 25 population.

Social media is still a hot topic for MovieTickets.com survey respondents. Overall, 67 % of survey respondents said they used social media (e.g. Facebook; Twitter, etc.) while watching the game.

·         69% of males used social media during the game.

·         66% of females used social media during the game.

·         76% of the Under 25 audience used social media during the game.

·         59% of the adults 25+ used social media during the game.

 Power of YouTube

58% of overall MovieTickets.com respondents (whether they watched the entire game or not) rushed on to YouTube to continue watching SuperBowl Ads.  The film related commercial they were most eager to search and watch again was Iron Man 3 (59%) followed closely by the commercial for The Fast & Furious 6 (51%).

YouTube is still a growing and viable marketing tool. 59 % of overall MovieTickets.com respondents said they Often/Very Often view videos on YouTube.

·         57% of males said they Often/Very Often view videos on YouTube.

·         63% of females said they Often/Very Often view videos on YouTube.

·         72% of the Under 25 audience said they Often/Very Often view videos on YouTube.

·         46% of the adults 25+ said they Often/Very Often view videos on YouTube.

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